The Persona as Weapon: Feminist Performativity in the Age of Surveillance
The contemporary artist lives under uninterrupted surveillance. Not merely state surveillance (though that cobweb is always humming in the rafters), but the softer, more insidious surveillance of algorithmic witnessing — data trails, metrics, likes, biometrics, aesthetic categorisation. Our identities, once private negotiations, have been turned outward, flattened, and fed into machines that decide what kind of human we are allowed to be. For women, this is not new. We have always been watched. What is new is the ability to weaponise the gaze rather than flee it — a tactic feminist artists have honed for decades, sometimes consciously, sometimes instinctively. For me, the development of personas such as Pasha du Valentine or the Countess of Brighton and Hackney was not a theatrical flourish. It was a calculated feminist intervention: a deliberate exaggeration of gender, class and erotic codes that refused passive consumption. A persona is not a mask. A persona is a mirror ...